The regulators also orders Google to change its anti-competitive behavior within 90 days or ready to face additional penalties of up to 5% of the average daily worldwide income of parent company of Google-Alphabet
“What Google has done is illegal Under EU antitrust rules. It denied other companies chance to compete on the merits and to innovate .And most importantly,it denied European Consumers a genuine choice of services and the full benefits of innovation”-Commissioner Margrethe Vestager,in charge of competition policy.
The EU has been investigating probe against Google since 2010.
Also read: Google stop scanning email for showing ads
The US tech giant said it may appeal
“When you shop online,you want to find the products you’re looking for easily and advertisers want to promote their products too”-Google Spokesman said.”We (Google) respectfully disagree with the conclusions announced today. We will review the Commission’s decision in detail as we consider an appeal,and we look forward to continuing to make our case”-He added.
Although its a record fine,it could have been bigger. However,Tech giant Alphabet can afford the fine-it currently has more than $172bn assets.
Other Record Fines:
Microsoft-US tech giant was fined €899m in 2008 for failing to comply with previous punishments
Intel-The EU ordered to largest Chip maker to pay €1.06bn in 2009.Intel challenged fine,its still under court.
Qualcomm(2015)-EU ordered to pay €2bn,However,the case has yet to be resolved.
Facebook-The social network agreed to pay €110bn in 2017 for promising they couldn’t share user details of Whatsapp to Facebook ,when it took over messaging platform,and they violate their promise.
Apple is also fighting against EU demand to pay €13bn to the Irish government.
Other Cases against Google.
There are two more cases against Google
1)Against Android Operating system
Vestager rejected EU anti-American bias,telling reporters on Tuesday that an analysis of investigations her department has launched found that U.S companies were not being disproportionately targeted